First, the theme, story, or message should be clear. Regardless of the purpose of the infographic, various factors must be considered. Infographics are created for different purposes. Visual simplicity ensures that the graphic will be easy for readers to comprehend. Infographics should be simple, clean, concise, and clear, ensuring that the information being conveyed is well organized. Infographics are intended to communicate a message, to present large amounts of data or information in a manner that is compact and easy to comprehend, to analyze data in order to discover cause–effect relationships, and to periodically monitor the route of certain parameters. The correct communication infrastructural elements to be created are responsible for the infographic items. Consequently, due to infographics, the process of communicating information becomes easier and more efficient in infographics assessing the target group and determining the desired behavior are important factors. The brain evaluates all of the information in the form of pictures, but treats the text in a line. The reason why we can perceive images faster than writing is how the brain gets the information. Rajamanickam expresses that “Infographics have wide ranging applications beyond news dissemination, in several other domains such as, scientific visualization, product design, education, information technology, business communication and entertainment.” On the other hand, the reflected information needs to be remarkable, esthetic, engaging, and appealing. The objective is that viewers will easily and quickly understand, learn, and grasp the design created by two different elements, such as information and graphs. While preparing information design material, the overall aim is to transfer intensive and complex information to the target group easily by reflecting the contents of the subject. Infographics, which are referred to as methods of making information by visualizing the information, reveal the causal relationship in the informing process. Infographics are information graphics that visually convey information and data accumulations. It is one of the most powerful ways to communicate with complex data.Īs infographics have an important role in informing patients, in terms of procedures and pathological conditions, it is important to focus on the important facts in isolation from other information, and unnecessary or distracting images should be removed from the design. The medium is an important tool in teaching, business, giving inspiration, and presenting information. Ocampo describes infographics as visual representations of information, data, or knowledge. “An infographic is defined as a visualization of data or ideas that tries to convey complex information to an audience in a manner than can be quickly consumed and easily understood.” Infographics are required to be unique and more attractive. They have made efforts to facilitate the progress of humanity. While cave drawings used information design unconsciously, modern designers consciously incorporate the principles in the design process. The language of information design has had common characteristics throughout history, from prehistoric periods through the medieval period until the present day, in order to facilitate communication within the development process of humankind. “You have read a newspaper or blog, flipped through a magazine, or used social media recently you have likely come across infographics – those self – contained pictorials that tell you about the gist of the story or concept at a glance”.
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